Monthly check-in 7: Brand development & marketing

  • Published on Jun 18, 2025
  • 1 minute(s) read
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Who is this for?

This content is designed for participants in Anti Entropy's SparkWell fiscal sponsorship program. While some context will be specific to SparkWell and may need more context, we've made these resources public because they may, nevertheless, be useful to others who may be founding or building an organization.

All check-ins
  1. Introduction & onboarding
  2. Mission, theory of change & impact evaluation
  3. Fundraising strategy & donor management
  4. Financial management & budgeting
  5. Legal compliance & risk management
  6. Infosec & GDPR
  7. Brand development & marketing (current stage)
  8. "Bus-proofing" & sustainability strategy
  9. HR systems & hiring strategy
  10. Board development & governance
  11. Revisited: Mission, theory of change & impact evaluation
  12. Graduation

Brand development & marketing

Why is this important?

When setting up a nonprofit, brand development and marketing are crucial for building visibility, credibility, and support. A strong brand communicates the organization’s mission, values, and impact in a clear and compelling way, helping to attract donors, partners, volunteers, and beneficiaries. Effective marketing ensures that the nonprofit’s message reaches the right audiences, drives engagement, and differentiates the organization in a crowded landscape. Together, they create a recognizable and trusted presence that fuels growth and advances the nonprofit’s mission.

Suggested reading

Nonprofit Operations Playbook:

Other Related Readings

Milestones

Aim to complete these before your next monthly check-in:

✔️ Company name determined
✔️ Logo drafted

(Optional) Further outcomes

Consider completing these throughout the program:

✔️ Brand positioning and messaging strategy discussed
✔️ Website and user experience strategy planned
✔️ Designer/developer identified OR DIY site-builder identified
✔️ Marketing strategy developed

Next up: "Bus-proofing" & sustainability strategy

When setting up a nonprofit, thinking about “bus-proofing” and sustainability strategy is key to ensuring long-term resilience and continuity.

See the "Bus-proofing" & sustainability strategy worksheet for more information.